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| Team USATF at Paris 24
Social Media & Photography
Summer 2024
During the 2024 Paris Summer Olympics, our team at USA Track and Field was tasked with creating a social presence that rose to the moment. Pulling from our Journey to Gold color palette, we added 3D elements with a suite of flying stars and a new text treatment for our most important graphics. This was combined with a new photo treatment for stat graphics and World and American records.
Social Media
Studio Photography
Prior to the team's departure, I was given the opportunity to capture studio photography of our athletes in the team kit for use in promotional graphics. Building on the Journey to Gold theme, we decided on a Gold background which helped to accent the red, white, and blue of the kit.
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