| Journey to Gold Live!
Branding & Photography
Summer 2024
Leading up to the 2024 U.S. Olympic Track & Field Trials in Eugene, Oregon, I was tasked with developing the look for Journey to Gold LIVE! - a web based show previewing the day's action on the track. The brand direction is heavily influenced by USATF's Journey to Gold brand, an ongoing campaign created to promote our elite athletes' Olympic dreams, with navy, gold, and red making up the color palette. The custom designed desk also makes use of the previously established Journey to Gold branding with the track lane motif taking centerstage behind the logo.
Primary Logo
Wordmarks
Studio Desk
Promo Graphics
Photography
During the filming of Journey to Gold LIVE! I assisted in capturing additional content to promote the show to our social media audience through the use of bright, fun, & expressive photography. Throughout the week, we were able to host a number of guests, from current and former track & field athletes, to well-known journalists, actors, and the one & only Snoop Dogg.
